Challenge
A century-old manufacturing company facing stiff competition from larger players. Bell Performance needed a marketing strategy to amplify its voice and increase market influence.
Solution
Embracing inbound marketing with HubSpot and strategic partner Top Line Results. This involved:
- Developing buyer personas: Understanding the needs and online behavior of target audiences.
- Creating valuable content: Focusing on topics relevant to customer pain points and fuel-related problems.
- Optimizing for search: Ensuring content easily reaches those searching for solutions online.
- Engaging with leads: Nurturing relationships and providing ongoing value through content and outreach.
Results
- Significant online presence: 620% increase in website traffic, showcasing Bell Performance's expertise.
- Lead generation: Over 9,000 new leads, expanding the potential customer base.
- Sales growth: 1,375 new online customers, demonstrating the effectiveness of the inbound strategy.
- Differentiation from competitors: Bell Performance established itself as a thought leader and trusted resource in the fuel industry.
Key Quotes
- "HubSpot has allowed us to differentiate ourselves from our much-larger and more resourced competitors. Our competitors don't have focused strategies centered on the topics that consumers are looking for. We do that, and the benefits have been significant." - Erik Bjornstad, Director of Technical Sales, Bell Performance.
- "I really don’t think we would be in the favorable position we’re in today without both the best-practice Hubspot tools and Top Line Result’s outstanding guidance. They took a company with very little knowledge about what it takes to market and promote our business in today’s new marketplace and helped transform us into the company we are today." - Erik Bjornstad.
Why HubSpot?
Bell Performance's success highlights the advantages of HubSpot for small businesses facing competition:
- Focused inbound marketing: Attract the right customers with valuable content and targeted strategies.
- Powerful platform: HubSpot's all-in-one tools streamline campaign creation, lead management, and customer engagement.
- Scalability: Adapt and grow your marketing efforts as your business expands.